Baydonhill PLC, one of the UK’s leading Foreign Exchange Specialists, has retained equals3 to manage their Internet function. equals3, a digital management consultancy specialising in online revenue growth, will operate as an ‘outsourced Internet function’ for the business covering all online requirements. This will include online strategy, web design and development, analytics, online marketing and business reporting – as well as responsibility for revenue growth for the business from the Internet.
“The Internet represents a tremendous opportunity for Baydonhill and we intend to be at the forefront of the online FX market. equals3 will help us achieve this,” stated Wayne Mitchell, CEO of Baydonhill. He added “equals3’s has developed a pragmatic online strategy for the business with significant and tangible revenue gains and we’ve retained them to oversee its implementation.” Asked why they chose equals3 he added “equals3 isn’t your standard web services company focused on just building a website or planning a marketing campaign– they’re focused on bringing it all together to maximise online revenues. This combined with cost effective offshore development represented the clear choice for the business.”
Rob Passmore, Managing Director of equals3 added “We’re thrilled to be working with Baydonhill PLC and intend to make a real and tangible difference to their revenue line over the coming months. Our strategy focuses on where the greatest gains can be made quickly and we’re already making ground.”
And equals3’s approach is gaining traction within the industry – and their client ‘wins’ reflects this, with tour operator Hidden Croatia (for whom equals3 has already generated a 50% increase in gross profits), the holiday activities company www.isango.com and www.Sprice.com all signed in the last 6 months.
Asked why he thought equals3’s approach was getting traction with clients, he added “Some Clients were fed up with managing a roster of agencies for each online specialism. Others were frustrated by the costs involved in recruiting online staff. Many felt that despite having so many parties at the table, they were the only stakeholder genuinely responsible for revenue growth. We change this by providing a single point of accountability, integrated communications between the different functions and significantly lower costs that hiring a team in-house. And all of this is aligned towards a single goal - revenue development.”
Mitchell, Baydonhill’s CEO says “all equals3’s contracts have a one week notice– this ensured the onus is squarely on them to add value and realise the revenue gains proposed.” Passmore adds “it’s clear where the online revenue buck stops – with us.”
About Baydonhill PLC
Baydonhill plc is the only AIM-listed full-service financial services provider to the corporate market and overseas property industry. The company provides an integrated service to private clients, IFAs and corporates looking to purchase currency or overseas property. Group services include overseas mortgages and foreign exchange for lump sum and regular monthly payments. www.baydonhill.com.
About equals3.co.uk
equals3 is a digital management consultancy focused on aggressively growing its client's revenues. Equals3's team have accelerated online revenues for client businesses by over £35m GBP and have over 35 years of combined experience in the online environment. They achieved by:-
- Implementing equals3's proprietary 'online revenue audit™' which creates a plain English road map for successfully growing Internet revenues.
- Utilising the best 'vertical experts' in the specialist fields to provide deep expertise in each area critical to revenue growth.
- Being ruthlessly focused on growing revenues in everything we do and being judged on results.
- Working with a single point of contact rather than multiple agencies, ensuring clear accountabilities and complete transparency for our client. The buck squarely stops with us.
equal2 is based in the UK, equals3 has clients across Europe, the Asia Pacific Region and the USA with clients across the travel, hospitality, financial services, media and charitable sectors.
Equals was founded Rob Passmore who’s career in digital began 12 years ago when as a grad recruit at Saatchi & Saatchi's Internet Division. Rob was promoted to deputy managing director before being head hunted to AGENCY.COM, an OMNICOM global consulting business to head up their digital marketing practise. Rob has also served as the Commercial Director of both openDemocracy and Cheapflights.com.
Want your online revenues accelerated? Get in touch at info@equals3.co.uk or find out more at www.equals3.co.uk
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