Cheapflights.com Commercial Director Establishes 'Revenue Agency'

After three and a half years serving as Commercial Director UK of Cheapflights, Rob Passmore, has left to set up 'equals3' - a new breed agency focused exclusively on growing client's online revenues.

"The timing is right. Many clients are stuck between working with multiple specialist agencies or hiring vast on-line teams to cover the required skills - with one option you end up with a huge staff bill and the other, poor accountability and weak communications" says Passmore. "equals3's integrated approach means we operate as an extension of your business, with clear accountability and a ruthless focus on growing your turnover", says Rob Passmore.

And his launch clients seem to be agree. Anthony Johnson, General Manager of award winning specialist tour operator Hidden Croatia says "equals3 offers our business something unique. Rather than working with partners in PPC, SEO or web development expertise, we're working with a single partner held accountable for maximising our on-line turnover. We've already seen a stepped improvement in revenues from our site since working with them."

So what's so unique about equals3's approach? "We start with our propriety 'Online Revenue Audit™', which reviews over 30 factors effecting a clients on-line commercial performance. We then quantify the revenue gains possible and develop tactical action plans for realising these gains. Its an extremely rational, transparent and structured approach."

In fact Passmore is so confident in the revenue impact of his agencies approach, many of this clients work on a performance related remuneration package and all of his contracts have only 7 days notice for clients. "The onus is squarely on us to add value or be dropped - its extremely clear where the buck stops - with us."

"In an era when online activity is all about transparency and ROI, its about time agencies responded to this and altered their business models to be became aligned to adding value, rather than cost."

Launch clients also include Sprice.com, the travel search engine, Balkan Holidays, the tour operator & Baydon Hill, a foreign exchange business.

About Rob Passmore

Rob’s career in digital began 12 years ago as a graduate recruit to Saatchi & Saatchi’s Internet division. Rob was promoted to deputy managing director before he was head hunted to AGENCY.COM, an OMNICOM digital consulting business, to head up their digital marketing practise in Europe.

There, he built revenues from under £1m to over £9m, and helped develop the internet strategy for British Airways, OneWorld Airline Alliance, Barclays Bank, Heineken and the Ministry of Sound.

Rob has also served as the Commercial Director of openDemocracy, where he developed a sustainable revenue strategy for this not-for-profit organisation and secured $5m of funding from the Ford Foundation.

Most recently, Rob served as the Commercial Director of Cheapflights.com for over 3 years. With commercial responsibility got the UK market, during a period of aggressive revenue growth.

Rob has spoken at many industry events (such as eye4travel) and has experience across the travel, finance, FMCG, telecommunications and media.