HiddenCroatia & SailCroatia websites relaunched

equals3 has relaunched both HiddenCroatia & SailCroatia's websites ready for the 2008 season.

Both sites have been redesigned to maximise conversions to sales.

Rob Passmore, managing director of equals3 said "we've seen great returns on our work over the last 12 months and the relaunched sites should see this continue through 2008."

equals3 appointed as strategic advisor to localeyes.org

equals3, the online revenue consultancy, has been appointed as a strategic advisor to localeyes.org, the World's first local social network.

Localeyes, a not-for-profit enterprise, aims to rebuild community and inclusion at the local level by harnessing the incredible rise of online social networks like MySpace and Facebook. equals3 will help to direct fund raising, online marketing and national roll out of the service.

"Localeyes has already been trialled in 3 communities in Pembrokeshire and the response and uptake have been phenomenal. The challenge now is to scale the concept to the UK and beyond." says Rob Passmore, Managing Director of equals3.

"This fits within our core commitment to supporting the social sector where we believe our skills can help to make a real difference" adds Passmore.

Other Strategic advisers include The Schumacher Institute, unLTD and Converging World.

For more information, contact info@equals3.co.uk

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equals3 retained by isango.com

equals3, the online revenue consultancy, today announced that they had been retained by www.isango.com, the UK's leading travel activities and experience aggregator to continue the development of their marketing strategy and support revenue growth.

BaydonHill PLC Outsources Online to equals3

Baydonhill PLC, one of the UK’s leading Foreign Exchange Specialists, has retained equals3 to manage their Internet function. equals3, a digital management consultancy specialising in online revenue growth, will operate as an ‘outsourced Internet function’ for the business covering all online requirements. This will include online strategy, web design and development, analytics, online marketing and business reporting – as well as responsibility for revenue growth for the business from the Internet.

“The Internet represents a tremendous opportunity for Baydonhill and we intend to be at the forefront of the online FX market. equals3 will help us achieve this,” stated Wayne Mitchell, CEO of Baydonhill. He added “equals3’s has developed a pragmatic online strategy for the business with significant and tangible revenue gains and we’ve retained them to oversee its implementation.” Asked why they chose equals3 he added “equals3 isn’t your standard web services company focused on just building a website or planning a marketing campaign– they’re focused on bringing it all together to maximise online revenues. This combined with cost effective offshore development represented the clear choice for the business.”

Rob Passmore, Managing Director of equals3 added “We’re thrilled to be working with Baydonhill PLC and intend to make a real and tangible difference to their revenue line over the coming months. Our strategy focuses on where the greatest gains can be made quickly and we’re already making ground.”

And equals3’s approach is gaining traction within the industry – and their client ‘wins’ reflects this, with tour operator Hidden Croatia (for whom equals3 has already generated a 50% increase in gross profits), the holiday activities company www.isango.com and www.Sprice.com all signed in the last 6 months.

Asked why he thought equals3’s approach was getting traction with clients, he added “Some Clients were fed up with managing a roster of agencies for each online specialism. Others were frustrated by the costs involved in recruiting online staff. Many felt that despite having so many parties at the table, they were the only stakeholder genuinely responsible for revenue growth. We change this by providing a single point of accountability, integrated communications between the different functions and significantly lower costs that hiring a team in-house. And all of this is aligned towards a single goal - revenue development.”

Mitchell, Baydonhill’s CEO says “all equals3’s contracts have a one week notice– this ensured the onus is squarely on them to add value and realise the revenue gains proposed.” Passmore adds “it’s clear where the online revenue buck stops – with us.”

About Baydonhill PLC

Baydonhill plc is the only AIM-listed full-service financial services provider to the corporate market and overseas property industry. The company provides an integrated service to private clients, IFAs and corporates looking to purchase currency or overseas property. Group services include overseas mortgages and foreign exchange for lump sum and regular monthly payments. www.baydonhill.com.

About equals3.co.uk
equals3 is a digital management consultancy focused on aggressively growing its client's revenues. Equals3's team have accelerated online revenues for client businesses by over £35m GBP and have over 35 years of combined experience in the online environment. They achieved by:-

• Implementing equals3's proprietary 'online revenue audit™' which creates a plain English road map for successfully growing Internet revenues.
• Utilising the best 'vertical experts' in the specialist fields to provide deep expertise in each area critical to revenue growth.
• Being ruthlessly focused on growing revenues in everything we do and being judged on results.
• Working with a single point of contact rather than multiple agencies, ensuring clear accountabilities and complete transparency for our client. The buck squarely stops with us.

equal2 is based in the UK, equals3 has clients across Europe, the Asia Pacific Region and the USA with clients across the travel, hospitality, financial services, media and charitable sectors.

Equals was founded Rob Passmore who’s career in digital began 12 years ago when as a grad recruit at Saatchi & Saatchi's Internet Division. Rob was promoted to deputy managing director before being head hunted to AGENCY.COM, an OMNICOM global consulting business to head up their digital marketing practise. Rob has also served as the Commercial Director of both openDemocracy and Cheapflights.com.

Want your online revenues accelerated? Get in touch at info@equals3.co.uk or find out more at www.equals3.co.uk

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equals3 wins Sail Croatia

equals3 has been retained by Sail Croatia - the UK's leading Yacht Charter Agency specialising in the Adriatic region.

equals3 will be responsible for managing the businesses online operations and significantly ramping up business sourced online.

Rob Passmore, Managing Director of equals3 added "We're thrilled to be working with Sail Croatia. We're confident we can make a significant contribution to their bottom line through enhances online results." He added "as with all our clients, we're obsessively focused on growing online revenues and will be looking for a minimum 10% increase in top line for the business".

Gross Profits Rise by 50%: The Hidden Croatia Case Study

The Challenge

Hidden Croatia Limited is an award winning specialist tour operator, focused exclusively on the high end Croatia market. Hidden Croatia’s General Manager, Anthony Johnson, knew they needed to exploit the internet as a distribution channel to build their revenue profile.

“We’ve seen turnover sourced from the Internet rise
from 30% to 70% since working with equals3”
Anthony Johnson,
General Manager,
Hidden Croatia Limited.

“We don’t currently have ecommerce, but we knew the Internet was a key research tool for customers and a critical step in the sales process. The challenge was to grow sales sourced from the Internet in a traceable and accountable way, without increasing our costs significantly,” adds Johnson.

The Strategy

equals3 began the relationship by implementing our proprietary ‘Online Revenue Audit™’; a 30 point audit of all the factors effecting Hidden Croatia’s online sourced revenues. This highlighted four key strategies for improving revenue performance for the business:-

1. Improved business analytics to be able to see what worked and to enable informed decision making, especially considering sales we completed on the phone rather than online.

2. Increased traffic volumes, by getting the existing marketing budget to work harder and reduce cost per visit.

3. Streamlined website to channel potential customers through the site to critical lead actions, and begin the sales process

4. Expanded lead options, opening up the options for beginning a dialogue with the business.

Expected revenue improvements, timelines and key performance metrics where agreed before any work was implemented, to ensure clear accountabilities and expectations.

Johnson adds; “The main thing for me was distrust of the hundreds of SEO companies out there. I am constantly bombarded by SEO companies each promising fantastical results. equals3 approach has been to first understand our business and to then execute against an agreed implementation roadmap. The depth of the solution presented by equals3 far exceeds the superficial promises from traditional online agencies and has at all times been delivered in clear English”

The Implementation

equals3 implemented the strategy in tight collaboration with Hidden Croatia. The steps were as follows:-

1. Launched a redesigned website, bringing the product to the centre of the site and with simplified navigation.

2. We built out a systems theory based reporting structure to manage the online business model and react rapidly to changes and optimisations.

3. Grew traffic into this nearly optimised site. Included implementing conversion tracking on Pay Per Click spend and optimising heavily as well as building out the site’s visibility and relevance to organic search.

4. Expanding how potential customer could interact with the business. We built out a ‘contact console’, providing leads more choice in terms of how them began a dialogue with the business. This included email, phone, call back and online chat, as well as a personalised PDF brochure which could be downloaded.

The Results

The revenue improvements have been significant for Hidden Croatia:-

1. 50% increase in traffic from PPC activity, without increasing budgets

2. 35% reduction in cost per visit

3. 30% increase in conversion of site visits to leads

4. Sales sourced from the Internet rise from 30% of turnover to 70%

“We’ve been thrilled with the improved revenue results from on-line”

Anthony Johnson adds “we’ve also been comfortable with the costs involved – to have hired these skills inhouse would have been prohibitively expensive, as would working with multiple agencies in each field. The results speak for themselves”.

equals3 is retained by Hidden Croatia through our Outsourced Internet Management service.

Cheapflights.com Commercial Director Establishes 'Revenue Agency'

After three and a half years serving as Commercial Director UK of Cheapflights, Rob Passmore, has left to set up 'equals3' - a new breed agency focused exclusively on growing client's online revenues.

"The timing is right. Many clients are stuck between working with multiple specialist agencies or hiring vast on-line teams to cover the required skills - with one option you end up with a huge staff bill and the other, poor accountability and weak communications" says Passmore. "equals3's integrated approach means we operate as an extension of your business, with clear accountability and a ruthless focus on growing your turnover", says Rob Passmore.

And his launch clients seem to be agree. Anthony Johnson, General Manager of award winning specialist tour operator Hidden Croatia says "equals3 offers our business something unique. Rather than working with partners in PPC, SEO or web development expertise, we're working with a single partner held accountable for maximising our on-line turnover. We've already seen a stepped improvement in revenues from our site since working with them."

So what's so unique about equals3's approach? "We start with our propriety 'Online Revenue Audit™', which reviews over 30 factors effecting a clients on-line commercial performance. We then quantify the revenue gains possible and develop tactical action plans for realising these gains. Its an extremely rational, transparent and structured approach."

In fact Passmore is so confident in the revenue impact of his agencies approach, many of this clients work on a performance related remuneration package and all of his contracts have only 7 days notice for clients. "The onus is squarely on us to add value or be dropped - its extremely clear where the buck stops - with us."

"In an era when online activity is all about transparency and ROI, its about time agencies responded to this and altered their business models to be became aligned to adding value, rather than cost."

Launch clients also include Sprice.com, the travel search engine, Balkan Holidays, the tour operator & Baydon Hill, a foreign exchange business.

About Rob Passmore

Rob’s career in digital began 12 years ago as a graduate recruit to Saatchi & Saatchi’s Internet division. Rob was promoted to deputy managing director before he was head hunted to AGENCY.COM, an OMNICOM digital consulting business, to head up their digital marketing practise in Europe.

There, he built revenues from under £1m to over £9m, and helped develop the internet strategy for British Airways, OneWorld Airline Alliance, Barclays Bank, Heineken and the Ministry of Sound.

Rob has also served as the Commercial Director of openDemocracy, where he developed a sustainable revenue strategy for this not-for-profit organisation and secured $5m of funding from the Ford Foundation.

Most recently, Rob served as the Commercial Director of Cheapflights.com for over 3 years. With commercial responsibility got the UK market, during a period of aggressive revenue growth.

Rob has spoken at many industry events (such as eye4travel) and has experience across the travel, finance, FMCG, telecommunications and media.